Our Plan

To promote Hammond listings broadly, we design a marketing program which fits each property specifically. Some of the key elements often included are:

PRE-MARKETING ACTIVITIES/OVERVIEW:

1. Photographic services are scheduled.
2. Hammond brokers preview property, critiquing it with the listing agent, offering insights, and matching the home against their pool of current buyers.
3. Digital image of the property is made and the photo and copy are uploaded onto www.hammondre.com
4. Deed and/or condo documents/By-laws are obtained.
5. Property Handout Sheet with property description, home data, and disclosures about the property is created and distributed to agents and customers.
6. Keys and alarm systems are reviewed.
7. Town Hall records are reviewed re: tax assessment, betterments, permits, flood plain, school district.
8. Environmental issues (asbestos, oil/gas tanks, radon, etc.) are reviewed.
9. History of property is reviewed.
10. Merchandising and property condition issues are addressed.
11. Copy for classified advertising is prepared.
12. Copy for brochure is prepared.
13. Pre-marketing property inspection or appraisal (if applicable) is initiated.
14. Seller's description of property is addressed.
15. Target Audience is defined.
16. Property information is prepared for Relocation Sources.
17. Property documents and title issues are reviewed.
18. A schedule for marketing progress report(s) by the agent is set.

MARKETING ACTIVITIES/OVERVIEW:

1. Property information is sent to Listing Services (MLS and Link) for distribution to all Realtors.
2. Broker house tour is held for the brokerage community to introduce the property's entry onto the market.
3. Internet: Your property is posted on www.Hammondre.com, on Boston.com, on Realtor.com, and other key websites, making it available to all buyers.
4. An Email alert with the description and photos is sent to buyers registered on the Hammond website.
5. Every other week print ads begin.
6. A sign (optional) is installed.
7. Just listed cards are distributed.
8. Multi-property office brochure is distributed to prospect lists, target market groups, and out of area brokerage firms.
9. A mailing is made to sources for relocating parties including referral network members.
10. Open Houses for buyers are conducted (optional).
11. Accompanied showings by appointment.
12. Marketing activity review sessions occur.
13. All offers are presented (required by law).
14. Negotiations are conducted.
15. Post Offer-to-Purchase inspections are monitored.
16. Purchase and Sale Agreement is facilitated.
17. Post Purchase and Sale inspections are monitored.
18. Final inspection walk through is made.
19. Closing/settlement at which deed is exchanged.