In developing a pricing strategy with our clients, we look at current market conditions and the factors
specific to a home, i.e., price segments, neighborhood condition, etc. After review of these items, the seller
sets a price at which the home is brought to market and listed for sale. In listing a property for sale, we
advise that sellers keep in mind that on the open market demand determines price and the buyers routinely
comparison shop. Our pricing study provides a seller with a "range of value". The question of where to
set the listing price within that range is an important one...
Should you as the seller price your property where comparable sales are occurring and hold firm if lower
offers are made?
Should you start high, expecting to negotiate or reduce price after the market has been tested?
These are the kinds of questions we talk through with you. A lot depends on things such as ...
We may suggest you actually drive by or view competing properties and/or buildings to get a better
understanding of how we arrived at our recommendation for a price range. Gathering information on the special
features of your home is most helpful as we go about the tasks of reviewing value and, thereafter, marketing and
showing your property. At the beginning stage of the listing process it is useful to collect pertinent documents
and records which you may have on file such as copies of the deed, the house location survey, previous title
search abstracts, condominium documents/by-laws and Association records, and utility bills. Typically, we need
you to provide us with information on the property which is not requested on the standard listing agreement
profile form. To augment the MLS listing data/form, we often use a Seller Description/Disclosure checklist which
enables us to answer accurately questions which potential buyers often ask.